Arby's Smoked Sweats

When Arby’s launched their Real Country Style Rib Sandwich, we helped build the hype.

We created Smoked Sweats for everyone who has ever thought, “I wish my sweats were smoked over hickory wood by a Texas pitmaster and made with the level of craft and care that goes into Arby’s Real Country Style Rib Sandwich.”

The premium, 12-oz. cotton, made in the USA sets sold out within 6 minutes of dropping. Fans recognized Arby’s as the only fast food brand with 3rd-generation pitmasters smoking their meats…and their sweats.

Check out how it came to life at arbyssmokedsweats.com. We’d recommend picking up a set for yourself, but there are none left. Sorry.

Client: Arby’s

AD: Veronica Kraus

CW: Lauren Wilson

CD: Joe Johnson, Mike Behrends

CCOs: Nikki Baker, Leslie Shaffer

DP: Justin Bettman